At a time when the music industry is facing a crippling moment of self-evaluation, artists have to fight tooth and nail to win an audience. Getting signed by a record label is no longer the given that it once was; sadly, many talented artists are left out in the cold these days. Fortunately, the grassroots ethos of the indie music faithful has created and sustained the voluntary connections that keep the music flowing. Through electronic word of mouth and communal hot spots in the blogosphere, we can still find out about the freshest music being made. In an online culture of perpetual recommendations, I can confidently say that Will Gray has something truly unique to offer.
His music has a gravitas that can't be found anywhere else in hip hop and a certain carefree exuberance that folk music lost a long time ago when it started singing to itself. Will captures all the trauma and drama of rap's prophetic voice with none of the self-defeating irony of those that claim "We Don't Care." While the folksters keep whining about administrations and social ills and religious fundies, Will's moan sounds a good bit more like the scourged man of God in Job when he cries out in prayer "How long?!?" Let the beats draw you in and the soul will bring you back.
Find great pre-order prices on the new EP and lots of other merch at Will's new site.
Also, watch out for upcoming posts from this artist here.